Teachers

    

Help for News Directors


First and foremost, we are NOT consultants or agents. We are teachers. Mentors. Coaches. We won’t presume to come into your market and tell you what you should change in your newscast when we don’t even live there.

To use a baseball analogy, think of us as spring training coaches. We’ll visit for awhile, teach your staff how to hit the curveball or where the cutoff man should be. Stress the fundamentals. When we’re done teaching it is up to you to make up the lineup and put the players on the field.

We specialize in helping young people, teaching good habits to those who are just beginning their careers. We believe a good newscast is built from the ground up; solid writing, content, photography and editing. We’ve been around the block and know all the reporting and producing tricks that come with experience. You can’t rush experience, but you can help people climb the ladder in the most efficient way.

You’ll get personalized training tailored to bring your staff to the next level. One on one instruction. Mentoring from people who truly care about quality.

What you won’t get are boilerplate templates describing a standard way to put your newscast together. We don’t do research, image consulting, color analysis, hair and wardrobe makeovers, set design or traditional consulting services.

You also won’t get a large bill. You’ll find our rates are very affordable compared to what you’ve been paying. Because we’re selling our knowledge and teaching ability, not fancy offices and overpriced surveys in expensive binders. Contact us and we’ll work out a plan to help your people without breaking the budget.

We look forward to working with you.